Shawn Segundo

Shawn Segundo


Recent posts by Shawn Segundo

1 min read

VIDEO - How to become an entrepreneur, according to wikihow

By Shawn Segundo on 12 November 2019

We at the SpinLab have really enjoyed pushing video content creation in the last quarter. We get great responses from our audiences, and it's also a ton of fun to create these videos. We can definitely recommend it, especially for new startups out there!

Topics: Startup Culture
10 min read

Startup Blogs in 2019: How you can get yours up and running in 20 minutes or less

By Shawn Segundo on 11 September 2019

I am fortunate enough to enjoy writing. I do it a lot professionally for the SpinLab blog, and I write a lot in my free time as well. This is a really big advantage in 2019 because creating content to leverage good SEO tactics is more important than ever. Your customers are getting smarter, and they expect the best information online.

Topics: Startup Tips
9 min read

Effective landing pages for startups: Evaluating the latest Neil Patel offer

By Shawn Segundo on 27 August 2019

Let’s start with the basics here, what actually is a landing page on a website? Well, a landing page is basically a URL on your site that people land on with the hopes of taking a specific action on that page. Said action may be something like:

Topics: Startup Tips
1 min read

No Equity, No Costs - A SpinLab Rap

By Shawn Segundo on 25 August 2019

We've been ramping up our efforts lately with video production to offer more digitized versions of our workshops and trainings to our startups, but it also motivated us to fuse that new medium with some marketing forte. So we took a popular rap song, wrote our own lyrics to lay on top of it, filmed the content, and put it all together in one day.

10 min read

How to pitch a startup: Breaking down one of our best startup pitches

By Shawn Segundo on 03 June 2019

How to pitch a startup is a key skill for all founders, and something all founders need to practice constantly. On April 18th, 2018 we hosted our first ever HHL SpinLab Investors Day in the Leipzig Zoo.

Topics: Learnings
13 min read

Startup Logos: 6 tips to design them properly from the start (2020)

By Shawn Segundo on 04 April 2019

Successfully running a startup accelerator can be tricky business as there are typically a myriad of things we are trying to accomplish all at once. But developing a good startup logo should not be something that provides too many challenges for a young company.

Topics: Startup Tips
8 min read

First impressions for a startup: 6 ways to perfectly present your logo

By Shawn Segundo on 04 March 2019

We’ve seen a lot of startups come through our startup accelerator's doors, and make no mistake about it, new founders have a lot to do. In fact, they have a ton to do, and there’s normally not enough hours in the day for them to accomplish all of their daily tasks.

8 min read

What do you think is the number one reason that startups succeed?

By Shawn Segundo on 01 March 2019

Here in the SpinLab, you can imagine that we run into a lot of challenges that startups are having. These problems can have very extensive reaches and range from financing issues to overall construction of a basic business plan.

Topics: Learnings
7 min read

4 Reasons why startups should always create pitch decks as a PDF

By Shawn Segundo on 21 February 2019

There are quite a few moving components that all interlink with each other when determining reasons for startup success. Right off the top of my head, certain elements come to mind such as the interoperability of the team, the concept itself, the timing, the competition, the saturation, the innovation, and pretty much every other buzz word in the tech/startup industry you can possibly think of.

Topics: Startup Tips
13 min read

Why Do Startups Struggle With Online Marketing?

By Shawn Segundo on 21 February 2019

If you’re a newer startup that has a marketing plan that is already successful, consider yourself very fortunate and in a very small percentile. What exactly defines a successful marketing plan? Well of course, there are many individualized definitions for this, but basically at this stage your marketing should be bringing in more money than it costs you to have. In essence, you should have some kind of return on investment (ROI).

Topics: Startup Tips