After the short and more introductory articles on how to approach your potential clients in general, this piece now focuses on the specific needs you could address with your solution. One startup sales strategy in 2019 is value-based selling, where you define your value proposition for each type of customer.

Let’s start with the basics here, what actually is a landing page on a website? Well, a landing page is basically a URL on your site that people land on with the hopes of taking a specific action on that page. Said action may be something like:

'Before starting to search for investors and financing, startups need not only to get a business plan, but also to make sure that it is reliable as a rock. Below you will find tips on how to make a successful business plan. They will help you to write an incredibly cool project and win investor confidence!

The first article in this series has given you an insight into finding your internal values to define your external value proposition. In this article, you will learn how to find customers. Steven G. Blank, a renowned entrepreneur, worked out central questions that he discovered when observing start-ups while acquiring new customers:

A startup needs money! This is a valid, simple statement right? But where does the money come from? Well, first of all there is organic and in-organic growth.

Organic growth, (bootstrapping) explains the processes of founding a company without external funding. Basically the founder is supporting the entire endeavor with his or her private assets and savings.

E-commerce is a quick and convenient business process for both sellers and buyers. It allows sellers to sell physical goods online while buyers just need to wait for their orders to be delivered at home.

Even if the media likes to report on ambitious startups that earn a lot of money with a profitable exit, in practice no founder knows exactly what to expect after the foundation. A high is followed by a low and vice versa - but typically a startup company usually goes through the same, categorisable development phases.

Successfully running a startup accelerator can be tricky business as there are typically a myriad of things we are trying to accomplish all at once. But developing a good startup logo should not be something that provides too many challenges for a young company.

Congratulations! You’ve founded your startup, and everybody around you really seems to like what you are doing. But somehow it seems hard to sell your awesome solution. Why is that? This is when it comes to actual sales strategy.

There are quite a few moving components that all interlink with each other when determining reasons for startup success. Right off the top of my head, certain elements come to mind such as the interoperability of the team, the concept itself, the timing, the competition, the saturation, the innovation, and pretty much every other buzz word in the tech/startup industry you can possibly think of.