If you’re a newer startup that has a marketing plan that is already successful, consider yourself very fortunate and in a very small percentile. What exactly defines a successful marketing plan? Well of course, there are many individualized definitions for this, but basically at this stage your marketing should be bringing in more money than it costs you to have. In essence, you should have some kind of return on investment (ROI).

When startups join our startup accelerator program, they eventually express some concern about their websites, there are some things that cause me to raise an eyebrow as to how important their online presence actually is to them.

So to change things up a bit, I’ve decided to shift to a bit of a mini-series that kinda grows with time, and expands as new knowledge continues to be gained. I plan on this to be a living breathing article of the best tips we find whilst working with startups and their Analytics platforms.

Have you ever heard the expressions VC’s, LPs, Term Sheet, Fund returner, Multiples, or hurdle rate and asked yourself: What the heck do they actually mean?

A highly-motivated and skilled team is one of the most important factors for a startup’s success. However, finding new employees can be a time-consuming and an expensive procedure.

Startup accelerators really love to talk about the “startup ecosystem”, and the reason for that is because we truly are in our own ecosystem. We have our own language, our own culture, and a unique set of goals that more traditional companies don’t usually share. But this is what actually makes us unique! The grand ability to take problems and develop solutions around them is what startups do best.

Startup conferences, there's no shortage of them these days. I’m currently somewhere in between Frankfurt and Leipzig on an Inter-City Express (ICE) train on my way home from the 2018 edition of INBOUND.

It’s been an interesting and exciting month here at the SpinLab, for those who have been keeping track, our ninth class is ending this month, so we have had our hands full.

There you are sitting there one day with the great idea to found a new startup, I mean, it is all the rage right? You’re enamored with the images you’ve seen via media and through the stories you’ve heard from a friend of a friend of a friend who has an uncle who cuts the hair of a startup founder. There it is, right before your eyes, the laid back dress code, the sheik and up to date working environment with state of the art technology everywhere.