4 min read

What is venture clienting?

By Linh Pham on 17 May 2024

In 2014, 27pilots founder Gregor Gimmy, while working at BMW's innovation strategy department, conceived an approach to enhance how BMW engaged with startups. He established specific processes, resources, and a new value system, leading to the creation of the BMW Startup Garage, the world's first official Venture Client Unit. In Venture Clienting, established companies actively engage with startups by becoming targeted clients. This involvement goes beyond mere financial support, it provides valuable feedback, expertise, and market access to startups in their early stages. In return, startups deliver innovative solutions and technologies that can be seamlessly integrated into the companies' operational processes. During a pilot project, the utility of the purchased technologies for the company is assessed over several weeks to months. Upon successful adoption, a long-term collaboration is sought, aiming to provide competitive advantages for both parties.

Topics: startups smart city pilot project project venture clienting
4 min read

Startup Corporate Collaboration: FlyNex Case Study

By Linh Pham on 20 January 2023

Drones are taking on more and more tasks and will soon be an essential part of everyday life. These small flying machines can do much more than just deliver packages or take beautiful video recordings. The drone industry is booming: By 2025, the German drone market will grow to more than €1.6 billion. One of the pioneers of drone technology is FlyNex.

Topics: Case Study pilot project partner
5 min read

Startup-Corporate Collaboration: eCovery Case Study

By Linh Pham on 24 May 2022

After an injury, many patients need physiotherapeutic care. For this, they usually visit an ambulant practice several times a week. However, independent training at home is just as important for the success of the therapy. There are usually no guided exercises for this and if there are, the instructions are often difficult to understand and not very motivating. 

Topics: Case Study pilot project
5 min read

Startup-Corporate Collaboration:Keleya Case Study

By Linh Pham on 04 January 2022

Victoria Engelhardt entered the entrepreneurial world with a mission: to provide reliable support to women during their pregnancy. With that, Keleya was born. Almost every pregnant woman has to deal with different physical complaints during pregnancy, such as morning sickness or back pain. Many questions arise with the first child and this can be very overwhelming. When looking for solutions, as well as for questions about the right diet or exercise, for example, women tend to be confused rather than being really helped. Back then, solutions for pregnant women only offer one-size-fits-all content or are offline (e.g. birth preparation classes) and hence inflexible or often booked up.

Topics: Case Study pilot project