In 2014, 27pilots founder Gregor Gimmy, while working at BMW's innovation strategy department, conceived an approach to enhance how BMW engaged with startups. He established specific processes, resources, and a new value system, leading to the creation of the BMW Startup Garage, the world's first official Venture Client Unit. In Venture Clienting, established companies actively engage with startups by becoming targeted clients. This involvement goes beyond mere financial support, it provides valuable feedback, expertise, and market access to startups in their early stages. In return, startups deliver innovative solutions and technologies that can be seamlessly integrated into the companies' operational processes. During a pilot project, the utility of the purchased technologies for the company is assessed over several weeks to months. Upon successful adoption, a long-term collaboration is sought, aiming to provide competitive advantages for both parties.